Malls have cropped up in various parts of the city and they need more than just the right wares to keep customers sitting up and taking notice. Especially as the crowd’s throng malls and shopping centers this Ramadan, these retail outlets want to do their best to attract customers from the hoard of options available to them. This is why major malls and their partner brands focus on the aesthetics of their premises. They endeavor to provide the perfect visual satisfaction to their prospective clients and lure them to at least check out their store and products. Today, retail stores know that investing in visual merchandising and the right projection is sure to get the desired return.

One very important visual merchandise is the use of SMD LED video walls with excellent visibility in outdoor applications. The LED Videowall range available at Optimum in Pakistan has helped brands in malls create interactive spaces for consumers to engage with their products, establishing a deeper emotional connection between the customers and the brands.

Even though SMD LED videowalls may be expensive as compared to other display mediums yet they give a greater edge by offering a wider viewing angle of over 160 degrees. They also boast of better brightness, better light mixture, and color uniformity and high contrast. The use of new PPA material and silica gel material makes it possible for the display to reach IP67 waterproof, dustproof requirements and level-3 moisture-proof standards.

Visit Optimum to select a plan from the range of flexible and customizable customer experience solutions of digital screens and digital visual displays that may be perfect to compliment and effectively market your brand.